Our dream is that Love Ally Gear will become a destination for allies: supporters of equality, human rights, and social justice around the world. These are the values we stand behind.

Our family started Love Ally Gear as an expression of hope. We are racially mixed and love our melanin rainbow. Our first campaign, Juneteenth, grew out of a desire to provide space for everyone to celebrate such a beautiful holiday that honors the ultimate American value, freedom. 

To really understand people, we’ve got to stop and listen to their stories. Understanding builds empathy. We hope that wearing Love Ally Gear opens up conversations and sparks connections for you. Maybe you’ll get a chance to tell someone why you’re celebrating Juneteenth, or what it means to be an ally. Or perhaps someone from the community you support will see you and feel a little safer and more seen today.

Empathy has the power to change the world. We are so glad you're here!